How Mediatek is winning the Processor Game?

 MediaTek Dimensity 9400: A Game-Changer in the Chipset Market

MediaTek – More Than Just Smartphone Processors
Friends, this is the latest processor made by MediaTek, Dimensity 9400. Before talking about this processor, I want to tell you that MediaTek is often known as a smartphone processor. But do you know that MediaTek is much bigger than this? Every year, the number of devices powered by MediaTek is 2 million. So, you will get to see MediaTek chips running on almost 200 crore devices at one point of time. Globally, one out of three mobile phones have a MediaTek processor. In India, MediaTek is in the 50% market. And in 5G, it is 53%. Which is very good to see and hear. MediaTek has made a difference here.

The Humble Beginnings of MediaTek
But do you know that there is a story of MediaTek that you may be surprised to hear? Because in the early days, the story of MediaTek was not so good. We all know the beginning. When new smartphones came to India, you wanted the best possible performance. You wanted the best fun. You wanted flagship level experience. You used to go to Qualcomm chips. And 10 years ago, Qualcomm Snapdragon created a monopoly in a very big market.

MediaTek's Entry and Market Shift
But there is a shift in the market when MediaTek comes. And MediaTek says that Qualcomm Snapdragon is making good processors. They created a monopoly in the expensive market. But the majority of the market buys cheap phones. Then you get to see MediaTek processors in many cheap phones. The first mobile phone I used here was Micromax. And it also had a MediaTek processor. Most of the phones that were with Micromax had a MediaTek processor. Most of the phones that are still available today are with MediaTek processors.

Affordable Innovation and Early Criticism
Most of the phones that were affordable at that time were MediaTek. And MediaTek had a credit for keeping the price of the chips low. Because of which mobile phones were more accessible. Although MediaTek was getting a lot of criticism at that time. And that was that the phone lags and the chips are not good. Although they tried to slowly rectify all these problems. First of all, they brought the industry first architecture in 2013. Where you will have some high performance cores and some power efficient cores.

Pioneering Technologies and Setbacks
Powerful performance cores will work when you have performance requirements. Like playing a game. But if you want good battery, buy efficient cores. This story went to some extent but did not create a good response in the market. Even the majority of 3G and 4G processors had a problem for a long time. Because of which the market was a little negative. They even released the first true octa-core processor. Which can be used in the market with 8 octa-core processors. This was a learning step for MediaTek. Because things were going to change in the future.

The Turning Point: G90T and Dimensity Lineup
And one of the major changes in the MediaTek lineup comes with the G90T. A very good processor that came in Redmi Note 8 Pro. And with this processor, a good processor can come in the affordable range. Which can compete with Qualcomm and Snapdragon. After that, we got the next glimpse in 2021. When he brought his entire Dimensity lineup. And what Dimensity has done is still very impressive.

How Dimensity Changed the Game
Because if you don't believe it, the affordable 5G phones in the market. Because of MediaTek Dimensity. And when MediaTek Dimensity took its entry in the market. Then there was a big shift here. And that was that for performance, MediaTek's processor started beating Qualcomm. Price to performance started coming out better. Even image processing started coming out better. AI tasks started coming out better. Better compatibility started coming out in 5G.

Beating Qualcomm in Budget Segments
There were many such things where MediaTek beat Qualcomm and Snapdragon. Which is a fact. If we talk about the chips that worked here. Those were MediaTek's Dimensity 700 chips. Which brought 5G phones in the segment of Rs 15,000 for the first time. Snapdragon also took time to work here. They also took out chips later. But you know what happened to the chip like 695.

Qualcomm Responds, But MediaTek Is Ahead
And after that, Qualcomm and Snapdragon have understood some things. And they have started working again in the budget. Recently, Snapdragon took out 4S Gento. Where they lost their market. The hold they lost on budget smartphones. They are reclaiming here again. But MediaTek has already taken a long lead here.

Present Day: Powerful Budget Options
And let's talk about some great processors in today's time. Dimensity 7300 for Rs 15,000-20,000. It is the best processor in this price range. Dimensity 7200 was a very good processor. In the budget, there were many processors like 6300 and 6300+. You even got to see Dimensity 7300X in Lava Agni 3.

Beyond Phones: MediaTek’s Broad Reach
But now I want to tell you one more thing which is a little different from a mobile phone. Many people think that MediaTek is more popular than mobile phones. Although they have made mobile phone chips. But they have used this advanced technology elsewhere. When Sony wanted to launch their Android TVs. They went to MediaTek. MediaTek made special chips for Android TVs.

Dominance in Smart TVs and Other Devices
And talk about the current time. Majority of Android TVs in the market run with MediaTek chipsets. If you are buying the best Android TV in the market. And it has the best performance. Then you will get to see MediaTek chipset in it. Even a company like Oneplus went to MediaTek chipset. All the Android TVs that come in the majority market of Sony. All the premium TVs run on MediaTek chipsets.

Expanding to Chromebooks, Fire TV, Cars and More
Even MediaTek has taken out its Pentonic chip here. Specifically for smart TVs. With this, they did the next thing. MediaTek has taken out its Companio chip here. Which is used in Chromebooks. And you have seen this chip in JioBook. Even many Chromebooks come here. Which are powered by this chip. With this, you remember Amazon's Fire TV Stick. MediaTek process runs in it.

Powering IoT and Connectivity Devices
Do you remember Amazon's Echo speaker? In which Echo speaker comes. You can see MediaTek chipset in it. Even MediaTek has taken out its cockpit chip here. Which is used for car infotainment system. Even for IOT devices. Here is the diversity Genio chip. MediaTek's phylogic chipset. Which you get to see in Wi-Fi routers. And these are not small Wi-Fi routers. These are premium Wi-Fi routers. With support of Wi-Fi 6, 6E, Wi-Fi 7.

MediaTek's Fabless Strength and TSMC Partnership
Yes, you get to see these things here. And because of these few things. MediaTek has become the 5th largest fabless maker in the world. Fabless means a simple thing. This is the company that designs its own chips. But the fabrication of those chips. This company does not do it by itself. It gets it done by a third party. And one of the leaders in this is TSMC. Because in the last few years. TSMC has done the fabrication of Dimensity chips. And the latest Dimensity 9400. This is also fabricated by TSMC.

Introducing Dimensity 9400: The 8K Game-Changer
Now let me tell you the specialty of this chip. This is going to come in Android phones very soon. And this is the first chip. In which you get 8K 60fps video recording support. So far in any other mobile phone. 8K 60fps video recording could not come in any other processor. Even in Qualcomm Snapdragon 8 Elite. You get 4K 60fps support. Dimensity has done this here. So that's a great thing.

Beating the Best: Benchmarks and Performance
And every benchmarking. And even in gaming. In Ray Tracing. Even in the GPU. Apple's A18 has already been beaten. And if you are waiting, when will its phones come? Very soon its phones are coming. Oppo is coming with its phones. Vivo is coming. And the first complaint was that. MediaTek's processors. You don't get to see them in the premium flagship category. Now they are cracking it there.

Cracking the Premium Segment
Because MediaTek's game is very simple. What they did here is focus on budget and metering. With which they captured the market share. But when you go above Rs. 30,000. So the market gets a little loose here. Because the Snapdragon processor is good there. Now the same direction is changing. Where there are multiple options here. Multiple processors will come. So even there they can grab a good market.

Competition Drives Innovation
With this next thing is that. MediaTek and Snapdragon's war. I like it very much. Because in the end, what is the benefit? You are the consumer. MediaTek took out the Dimensity 9400. Then Qualcomm came with its Snapdragon. Now let's see who will fight in both the companies. Who can provide better features to people. New things. Because of which people will get better products. And when there is competition in the market. Then you will also get better value for money.

ARM PCs and DORA Architecture
For example. MediaTek already comes with the support of Jamin and Nano. In which Jamin and Nano can run on devices. Even its performance. Forget the Tensors. Forget the Regulons. Already gone ahead. Antutu has already gone beyond 3 million. So that's one thing. One of the best things for MediaTek. MediaTek is a company of 1997. But its success in Exactly. After 2020. Got a lot of exponential. They never focused. That we will work in a particular direction. As we are talking about mobile phones. Their main objective. Is to put it in a PC.

The Future: Customization and Innovation
And in the coming time. Reports and rumors say. That MediaTek plans to bring its chips. Based on ARM design. In Windows PC. You remember. Qualcomm has just released Snapdragon X Elite. MediaTek can also bring the same thing. Let's see if it comes or not. Already they saw. Where Qualcomm is working. But where they have left the market. That's where they catch. Where there is a lot of requirement. Where the volume is going. Focus there.

DORA: Dimensity Open Resource Architecture
And the biggest thing is. Work with a smartphone manufacturer. For this. They have made a Dimensity 5G Open Resource Architecture. Which is called DORA. Dimensity Open Resource Architecture. In which a smartphone brand. Working directly with MediaTek. Can customize the specific chip. According to your mobile phone. Whether you want to do tuning for the computer or for the AI or you want to give a little performance and make a gaming phone by tuning in the GPU.

Example: Lava Agni 3 Innovation
And I would like to give a recent example of this with Lava. You get a dual display in Lava Agni 3, they have given a display on the back as well. There is a Dimensity 7300X. What they did with that processor is that one processor was designed to output one display at a time. Lava came and said that we need a processor from which we can do two things. So customize in Dimensity 7300. So that one processor can power two displays in one mobile phone. The one at the back and the one at the front can show different content in both places.

Conclusion: MediaTek’s Bright Future
This thing is not very big. But when this type of flexibility is available to smartphone manufacturers. Then they can be a little innovative and a little creative. Because many times all the chips making companies. They lock their architecture and do not give flexibility in it. So many times the thing that the front chip is giving. We will be able to make a phone in the same specification. We will not be able to do much customization in it.

This is not with MediaTek, small companies, big companies work with everyone. Even this year, Dimensity chip has been seen in all the products of Nothing. Where they have done a good job and also made a good performance. Now the thing to see is that below Rs 30,000, MediaTek Dimensity has done a very good job. But if it goes above Rs 30,000, Qualcomm comes here. But now the thing to see is that MediaTek takes out which processor. And how well it places those processors in the market. And what is the price of their phones.

According to me, if the majority of phones are on the Rs 30,000 segment. Then it will be a killer job for MediaTek. If we talk about Dimensity 9400, then its phones are going to come soon. And this time the chip is also looking very promising. And there is a strong competition with Snapdragon in the 8th elite. If MediaTek Dimensity 9400 phones are there. If you slightly undercut the Snapdragon phones. Then a very good alternative can be created here. Let's see what happens.

But still, some interesting things have been seen from Dimensity 9400. By the way, what is your preference? MediaTek, Dimensity, Apple's A18 Pro or Exynos. Or why not take Google's Tensor? Tell me your choice in the comment section below. If you like the video, then like it, subscribe to the channel and I will see you in my next video. Good Bye.

Post a Comment

0 Comments